Sony SAB stands as a distinctly positioned channel in the crowded GEC space. It is India’s only family comedy entertainment channel with a core brand promise of ‘Asli Mazaa SAB ke Saath Hai’. The shows are light-hearted and make for an enjoyable family-viewing experience. The programming mix of SAB includes some of Indian television’s most popular stars. At 8pm is India’s number 1 comedy show Tarak Mehta ka Oolta Chashma, a light hearted family comedy show Chidiya Ghar at 9.00pm, R. K Laxman Ki Duniya at 9:30 PM and Lapataganj at 10.00 PM, this is then followed by a Haryanvi cop- Kavita Kaushik in one of the most loved programs FIR at 10:30 PM. It is SAB’s endeavor to create content that showcases India’s rich family heritage and reflects it with a light hearted panache for the entire family.